Dofollow vs Nofollow Backlinks | All You Need to Know
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Introduce the Concept of Backlinks
Backlinks, which are also known as inbound links or incoming links, are links from one site to the other. It acts as a vote to the search engines, telling them that the stuff on the receiving end is a shared, credible value, and linkbacks are worth that.
Significance of Backlinks in SEO
Links created from one website to another are essential in SEO. They help search engines in determining the relative importance and usefulness of the site. High-qualitybacklinks are more valuable for a website and the number of such links a site has, the higher its ranking on SERPs.
Historical Context of Backlinks in SEO
Backlinks were the major determinant factor in SEO before the advancement of the field even without regard to the quality and relevance of the pages. Backlinks were believed more authoritative when they existed in greater numbers on specific websites. Later on, search engines particularly Google enhanced their algorithms to decide not only the amounts of backlinks but also the quality of the sites that linked to the site.
Types of Backlinks
Backlinks can be divided into two main types: There are two types of links specifically Dofollow vs Nofollow Backlinks. Certainly, both of them function differently and are valuable for different things in SEO.
Do-Follow Backlinks
Do-follow backlinks are those that convey link juice or refer to the SEO value linked from one appropriate site to the other one. Such links tell the search engines that the linked content is relevant and therefore deserves a place on the list of search results.
Benefits of Do-Follow Backlinks
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No-Follow Backlinks
Do-follow backlinks do not have such additional tags, while no-follow backlinks have the rel=”nofollow” attribute that informs the search engines not to share any SEO value with the site that is linked. These links do not affect directly in ranking of a site but are significant in a certain way.
Benefits of No-Follow Backlinks
How to Identify Do-Follow Backlinks
Influential do-follow backlinks require you to look into the HTML source code of a link. You can do this using the majority of web browsers. Right-click on any link and select the option to inspect from the given options. This will bring up the browser’s developer tools and display the HTML code of the specified link. If the link does not have a rel="nofollow" attribute, it is a do-follow link by default. Do-follow links are important for any SEO campaign as they allow link juice to be passed to the target site, improving the Search Engine Results Page rankings.
How to Identify No-Follow Backlinks
To identify no-follow backlinks, follow similar steps to those used for do-follow links. Right-click on the link and select the option to inspect from the given options, which will open the browser’s developer tools and show the HTML code. If the link contains a rel="nofollow" attribute, it is a no-follow link. This attribute tells search engines not to crawl the link, and as a result, it does not pass link juice or SEO benefits to the linking URL. By analyzing the HTML code, you can determine whether a backlink is no-follow and understand its impact on SEO.
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Comparison Between DoFollow Vs NoFollow Backlinks
In the context of SEO, backlinks are of two types, do-follow and no-follow backlinks. Do-follow backlinks transfer the SEO value, which helps in the enhancement of the actual website ranking on the search engine. Every time your site is linked to by another site using the do-follow links, you are assured that the site is recommending your site and your content as a credible site worthy of a visit. This can result in improved page rankings in search engines which yield increased traffic through natural links. On the other hand, No-follow links do not get into the list of ranking factors in any search engine company. These links comprise rel=”nofollow” which is used to inform the search engine not to pass the SEO value. But this does not mean that no-follow links cannot get people to your site and also help increase brand awareness. For example, a link that is no-follow could attract visitors who would ‘like’ your content or even give you their business.
The final remark of this articleis that the understanding of these two links as well as the differences between the two goes a long way in ensuring that one has the right SEO tactic in place. With the supervision of our CEO, Mr. Shubham Saindane, SEO Institute Pune is up for the challenge to support you in grasping these fundamental yet vital SEO ideas. Follow us for more great lessons and to learn about further SEO education. Thank you for being here with us and waiting for our further help in studying the world of SEO and achieving success in it.